When it comes to skincare though, sequence matters a lot because without the correct order of application you will not see the best results from your skin care regime. The general rule is to apply from thinnest to thickest in consistency, because thin products cannot penetrate thick products.
Those items that are rich in antioxidants and dense vitamins need to go on first to optimise the amount of the critical ingredient that is absorbed. You then need to finish off with products that sit on top of your skin like emollients and humectants in moisturisers as these lock in key nutrients and also act as a protective barrier.
Step 1: Cleanse
This is the most crucial step - cleanse your face with a proper and gentle cleanser. Water isn't enough. Only clean skin that is free of grime and excess oil will properly absorb anything you apply. Use an oil cleanser to dissolve make-up and SPF, and then follow-up with a gentle cream or foaming cleanser. Our Peach Oil Cleanser and Green Tea Cleanser make an ideal double cleansing combo.
Step 2: Tone
You can think of this as a primer for skincare. A toner will replenish your skin after being washed and restores your skin's natural pH. It acts a bit like a delivery system for the antioxidants and vitamins that you will be applying in the coming steps. Pictured here is our popular Rose Silk Toner.
Step 3: Serum
A powerful shot of extremely concentrated antioxidants, hydrators and nutrients. Pretty much every single dermatologist will tell you that a serum is the most potent product in your regime. It will breathe new life into your skin, protect it from damage and inflammation, brighten and neutralise damage from environmental pollutants and UV rays. Our Blueberry Serum is one of our absolute best sellers.
Step 4: Eye Cream
From the age of about 25 we really should all be using an eye cream. They are specialised to maintain the elasticity and thickness of the skin around our eyes, as well as protect it. This will help maintain a smooth appearance and avoid fine lines and wrinkles. The Eye Am Not Tired Duo works to address dark circles, puffiness, fine lines and scars.
Step 5: Moisturise
This one is pretty simple, lock in all the goodness from all the products above, infuse your skin with hydration and protect it as you carry on your day. During the day, a moisturiser that has a SPF rating will help keep your skin protected from sun damage, whereas at night you can opt for a richer, thicker cream to help fix any damage and boost regeneration. Our Aloe Vera Face Cream works as an overnight skin-repair cream to restore youthfulness.
SPF Lotion: Our Tinted BB Cream gives you a beautiful semi-matte finish and works amazing as a make-up primer, with inbuilt SPF30. You can get a sample from our website.
When in doubt, the general rule is to apply your products in order of thinnest to thickest. Anything light and liquidy will have an easier time penetrating bare skin, while thicker creams and oils should be saved for the end, to lock everything in.
I hope this helps demystify the layering process!